This case study is an example of how TNM Coaching has helped clients adapt to short-term disruptions, such as those posed by COVID restrictions, while meeting long-term objectives of making learning more inclusive and environmentally sustainable.
Client: Multi-national pharmaceutical company with facilities in 13 countries.
Need: To transform an existing TNM-designed face-to-face program for Steering Group members and project managers into a virtual format to meet COVID restrictions, reduce the environmental impact of travel and cater to dispersed teams.
Objectives: To build a distance learning experience that included all aspects of the face-to-face program, including:
- video micro-learning teaching pieces to introduce key concepts;
- online discussions in a course cohort to maintain the interactive nature of the course; and
- phased delivery so participants could implement ideas and report back, receive feedback, and build on each other’s ideas.
Solution: Over the summer of 2020 TNM rapidly redesigned the program from two face-to-face modules with several weeks in between, to a three-week virtual program, delivering:
- participant communication messaging from invitation through to the program’s conclusion;
- a program brochure to share internally;
- two completely customised micro-learning videos for each week of the program;
- an internal podcast-style interview with senior leaders for each week of the course;
- three group call working sessions with slides: Kick-off, Check-in (Week 2), Conclusion;
- weekly assignments to be completed on the job;
- an editable PDF participant manual; and
- additional resources for participants who wish to explore the topics further.
The client was also given the choice of:
- housing the program on an internal learning platform and managing it themselves or TNM hosting and facilitating the program; and
- three different video styles/looks.
Results: The client believed that TNM exceeded both production and content expectations. The process set new learning opportunities and perspectives internally – far beyond the scope of the remit. It also set an example for how future learning might be produced, decreasing the environmental impact of learning long-term, and making it possible to extend learning to far more participants.
The redesign process also provided the client with an opportunity to update content and add more value, especially by including senior leaders in internal podcast-style interviews each week. Since audio interviews are cost-effective and simple to update, these new course elements can be re-recorded as the organisation grows and changes. The video and audio files can also be used or reinforced by the client in other contexts and platforms.
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